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PwC has shifted its strategy to become more actively involved in the cryptocurrency space. The move comes as the Trump administration has embraced cryptocurrencies through executive orders and policy initiatives aimed at supporting the industry.
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PwC is expanding its digital assets practice in response to regulatory developments under the Trump administration, making the fast-growing sector more visible.
Paul Griggs, PwC’s US leader, told the FT that measures such as the Genius ACT and the SEC’s new rulemaking have given companies the confidence to embrace digital assets, opening up consulting and auditing opportunities that PwC believes it has to fulfill.
He added that tokenization is likely to continue to grow and PwC needs to be active in that ecosystem.
Big 4 auditors are also advising clients on stablecoin-based uses such as payments, adding partners with expertise and acquiring new audit powers in this area. Griggs said opportunities are steadily increasing across the firm’s audit and consulting business.
PwC had early exposure to digital assets through selective efforts in markets such as Hong Kong and Luxembourg, where individual offices were experimenting with Bitcoin payments.
