Donald Trump wasn’t one to move away from big moves, but his latest code play raises some eyebrows. His media company, Trump Media & Technology Group (TMTG), is reportedly trying to raise $3 billion to invest in Bitcoin and launch crypto ETFs. The Trump $3 billion plan could make his media company one of the largest institutional Bitcoin holders in the United States, with the investment being one. Timing and potential conflicts of interest? That’s a different story.
What is TMTG trying to do?
According to leaked internal plans, TMTG aims to attract $2 billion and another $1 billion through convertible bonds. The pitch is bold: they may use that war chest to buy Bitcoin and even launch a crypto-focused exchange sales fund. This places Trump’s media groups in the same area as companies such as microstrategy, and companies that use crypto to strengthen their financial profiles.
Breaking: Raise $3 billion to invest in Trump Media Group #bitcoin and crypto – Financial Times pic.twitter.com/6y2hlbyuld
– Coinbureau (@Coinbureau) May 26, 2025
There is also a layer of showmanship in the development. The announcement is reportedly dropping by around a major crypto conference in Las Vegas where Trump’s sons Donald Jr. and Eric are expected to appear along with Senator J.D. Vance. If it sounds like a campaign rally disguised as a tech pitch, it may not be that far away.
Why critics are worried
Ethics experts aren’t excited. The main concern is whether Trump, who is running for president again, is blurring the boundaries between politics and interests. While TMTG has launched a hefty investment in Bitcoin, Trump is shaking with financial and regulatory decisions, the possibility of conflicts of interest is hard to ignore.
That’s not just speculation either. Representatives like Senator Jeff Markley have already put in place bills to prevent government officials and their families from cashing in code while in office. Such a move could push those proposals even further.
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Then there’s the $trump token
You can’t talk about cryptography with Trump without mentioning $Trump token. The memocoin, which gained traction earlier this year, is tied to the former president of branding, tone and potentially ownership.
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Reports suggest that a significant portion of the coin is held by wallets connected to a circle of cards. It sparked concerns that it could be used to influence or make profits from market shaking, especially if Trump continues to be publicly involved in the token.
It’s one thing for politicians to express their support for codes. It is to link it to speculative assets that can be easily promoted or dumped, either financially or publicly.
Trump’s Crypto U-turn
All of this represents a rather large change from Trump’s early stance. During his first term he was not exactly Pro Bitcoin. In fact, he called it “based on thin air.” But now, he is leaning as code sentiment changes and voter interests are rising. His administration has proposed a strategic Bitcoin reserve earlier this year, setting a new direction.
Whether this pivot is genuine or strategic, it shows Trump is paying attention to the crypto crowd.
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What’s coming next?
TMTG’s plans are still in the funding phase, so they are not completed transactions. But the question is already here. Hopefully, if Trump’s media group becomes a major crypto investor while running for office, or once they reach the White House again, the investigation continues.
The code may be decentralized, but in this case, all eyes are on one man.
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Key takeout
Trump Media & Technology Group is reportedly planning a $3 billion Bitcoin investment and could launch a Crypto ETF.
The funds are raised with $2 billion in equity and $1 billion in convertible debt, with prominent developments tied to crypto events.
Critics warn of potential conflicts of interest if Trump is pushing for Bitcoin exposure while running for president or influencing policy.
The plan follows growing scrutiny over the relationship between Trump and Trump’s memocoin and the politics of merging with speculative crypto assets.
This shows a major shift in Trump’s stance on Bitcoin, and a broader strategy to align with pro-cryptic voters and financial markets.
Trump’s Post had planned a $3 billion Bitcoin bet through his media empire.
