Established stablecoins, particularly USDT and USDC, continue to capture a larger portion of the market, solidifying their dominance.
However, a new contender has emerged: PayPal’s PYUSD. Although it’s still in its infancy, recent statistics indicate that this new stablecoin is gaining traction, suggesting a possible shift in the market landscape.
Changing Dynamics in Stablecoins
According to a report from the investment firm Hashdex, the influence of stablecoins rose by 3% in the third quarter of 2024. Both USDT and USDC enjoyed a 1% growth, bringing their market shares to 5% each.
In contrast, PayPal’s PYUSD, despite being smaller than its competitors, recorded an impressive 57% increase in market share during this same timeframe.
PayPal became the pioneering fintech company to launch a USD-backed stablecoin last August. This stablecoin, issued through Paxos Trust Company, is fully backed by reserves, including government bonds and cash equivalents, ensuring a 1:1 conversion rate with the USD. Users can transact with PYUSD through both PayPal and Venmo.
Remarkably, PYUSD reached a market cap of over $1 billion in just 383 days, achieving this faster than both USDC and USDT. Earlier this year, it expanded its functionality to include the Solana blockchain, building on its successful introduction on Ethereum in 2023.
HashDex Research points out that the growth potential for stablecoins, especially in terms of institutional adoption, is driving positive sentiment from late 2024 into the following year.
“PYUSD is picking up speed and is poised to capture even more market share as its circulation volume grows.”
FinTech’s Rising Interest in Stablecoins
The appeal of stablecoins is becoming more pronounced within the fintech sector. Reports suggest that the UK-based platform Revolut is planning to roll out its own stablecoin soon.
In addition, blockchain firm Ripple announced its intent to debut RLUSD, a new dollar-backed stablecoin supported by U.S. dollar deposits and Treasury instruments.
Furthermore, major banks like JPMorgan are venturing into this space with JPM Coin, designed for real-time payments tailored for institutional clients.
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