Is the strategy quietly restructuring how public companies interact with capital markets? Could the $21 billion plan be a precedent for playing balance sheets alongside Bitcoin?
Small fish, big splash
The role of strategies (previously micro-strategic strategies) in the US capital markets has changed in ways that were rarely predicted a few years ago. The company, mostly known as an enterprise software company, became one of the most active participants in the largest Bitcoin (BTC) proxy and stock funding in 2024.
As of March 25th, the strategy’s market capitalization was $87.644 billion, ranked 109th among US companies and 211th worldwide. On paper, it’s far below its biggest public companies. But it stands out sharply in terms of fairness, which was raised or published in 2024.
The strategy is only worth 0.07% of the US stock market, but accounts for 16% of all stocks raised or announced in 2024, according to Bloomberg Intelligence Data shared by Matthew Sigel, head of digital asset research at Vaneck.
The majority of this came from two products. One was the $2 billion convertible note issued, completed in November 2024. The second, announced in October 2024, is a broader fundraising plan aimed at raising $21 billion over three years.
As of the end of December, $561 million had already been set aside, much of which was directed towards Bitcoin purchases. This is a strategy that the company has increasingly been aligned over the past few years.
Within the software sector, these two transactions account for more than 70% of the $39.5 billion new shares collected in 2024. That figure out out software over all other sectors in terms of additional offerings in 2024, followed by $30.1 billion in biotechnology, oil and gas at $26.444 billion in $21.1.
In particular, in recent years only biotechnology and REIT have consistently ranked among the top five sectors. The oversized presence of strategy in software makes its contributions extraordinarily concentrated.
Few companies of strategy size moved the stock market actively in 2024. This is still less, as it accumulates Bitcoin through expansion of the company’s balance sheet for such a narrowly defined purpose.
In that sense, the company’s financial activities are related to traditional software growth and large asset allocations. Decode what’s going on behind the scenes
Strategies double with BTC papers
The strategy continued its Bitcoin acquisition strategy in early 2025, adding 6,911 BTC to approximately $584.1 million at an average price of $84,529 per coin, solidifying its position as the largest public company through BTC Holdings.
As of March 25, the company had a total of 506,137 BTC, which was acquired for around $33.7 billion, with an average cost base of $66,608. Bitcoin’s current market price is around $87,000, and its strategy holds is valued at over $44 billion, reflecting an unrealized level of around $10.3 billion, or about $20,392 per BTC.
Since the beginning of the year, the company has recorded a BTC yield of 7.7%. This latest acquisition comes shortly after the strategy reaffirmed its plans to raise capital through Class A strike preferred stock.
The filing specifies that the funds could be used for “general corporate purposes,” but advance actions suggest that the majority will likely be allocated to accumulation of crypto assets.
The strategy approach diverges significantly from Bitcoin holders of other companies. For example, Tesla holds around 11,500 BTC, while the block (formerly square) is just over 8,000 BTC. Both companies made their purchases a few years ago and have largely held static positions.
In contrast, Strategy’s has implemented multiple acquisitions almost quarterly since 2020, and remains the only public company with a defined strategy to accumulate Bitcoin as a major Treasury reserve asset.
$MSTR stock continues to reflect Bitcoin price trends. On March 24 amid a strong rebound in US stocks (Nasdaq rose 2.27%), strategic stocks surpassed 10%, closing at $335.72, converting to around $8 billion in gains, even without major business updates or revenue events.
The correlation here is not contingent. Historically, MSTR has shown a beta version above 2.0 compared to Bitcoin. That is, it tends to amplify BTC price movements in both directions.
However, this strategy is not without risk. The company has over $4 billion in long-term debt, much of which is tied to a mature, convertible memo between 2028 and 2032.
If there is a long-term drawdown of Bitcoin or a capital market tightening, the strategy could face constraints on its ability to refinance or raise fresh capital.
At the time of its most recent filing, the company holds a minimum of cash reserves compared to its debt exposure, highlighting its reliance on valuation of BTC prices to maintain its balance sheet strength.
STRK and Financial Engineering
Earlier this year, the strategy introduced a new type of financial product called STRK.
STRK is not a regular stock like MSTR, nor is it a traditional bond. Instead, it is located in a space between them designed to raise funds without immediately putting pressure on existing shareholders.
STRK was launched in January 2025 as part of its strategy’s larger goal of raising $42 billion over three years to support its ongoing Bitcoin strategy. The company initially provided 7.3 million shares for $80 each, raising about $563 million, raising more than twice what it aimed for.
So, what does STRK offer to investors? To start with, you pay a dividend of 8% per year. This strategy allows you to choose to pay in cash or stock. Its stable income has made STRK attractive to investors looking for a more stable way to gain some Bitcoin exposure without sudden price fluctuations in common stocks like MSTR or Bitcoin itself.
It also has a conversion feature built in. Once the MSTR share price reaches $1,000, each STRK share can be converted to 0.1 shares of MSTR. However, as of March 25th, the MSTR trade was around $335 and the conversion is currently not played.
STRK has been on relatively well pending since trading began in early February. With the current market price of around $86.6, investors have achieved an effective yield of nearly 7%, which is high by most standards.
Compared to regular strains, STRK gives your strategy several important benefits. This helps to raise capital without issuing more MSTR shares immediately, avoiding direct dilutions of existing shareholders. It also attracts another type of investors who want income and stability, rather than betting on Bitcoin’s long-term growth.
Still, strk is not without risk. Its value is associated with the overall performance of the strategy and is closely related to Bitcoin. If Bitcoin prices drop or the company faces pressure to fulfill its dividend obligations, STRK could lose some of its appeal.
What does this mean for the open market?
Strategic positioning for 2024 provides a clear case study of how capital markets adapt to the existence of digital assets, not through the creation of new asset classes, but by expanding existing classes.
The company has emerged this year as a major source of stock issuance, while maintaining a market value of just 0.07% of all U.S. stocks, highlighting the evolving investor desire for exposure to asset strategies offered through listed entities.
In doing so, the strategy sets a tone of how public companies are used as intermediaries between traditional capital and diversified assets. It also reflects the mature interface between regulated financial products and strategies from crypto origin.
What happens next doesn’t depend on the strategy itself. It depends on the broader conditions. It’s the cost of capital, the role of Bitcoin in the facility portfolio, and how regulators and investors deal with these hybrid models.
Similar structures could emerge if funding remains accessible and Crypto maintains demand as an alternative reservoir for value. Otherwise, the model may remain singular.
In either case, the strategy has pushed the open market into new territory. There, capital allocation, balance sheet strategies and exposure to digital assets currently operate on the same axis.