Opinion: Blake Cassidy, CEO of Bamboo
The Crypto podcast was a go-to source for newcomers and helped bring Crypto into the mainstream. However, it is important to remember that podcasters are constantly tuned as fresh faces grow.
“You might say that learning Spanish will be easier as you buy FOMO, buy DIP, ignore FUD and tune for Wagmi to just try to learn Crypto.
Podcasters are more important than ever for crypto adoption rates
It’s important to attract regular listeners, but it can certainly follow the beginners who listen to it because they’re tired of hearing their peers’ bragging about cryptography at work.
You can see that this balance is pulled away nicely in some of the biggest Crypto podcasts out there. Hodler and the beginner-friendly Crypto podcast enjoys dedicated follow and high view counts, whether the market feels bullish or bearish.
Some people worry about turning off industry experts by making something beginner-friendly, but that’s not the case. Even experts appreciate simplified content. It helps you stay at the top of the week without digging into all the noise itself.
How do you balance that correctly? Working on the biggest news of the week, we appeal to everyone, whether they’re not used to cryptography or industry veterans. Even if it’s just a segment of your podcast, Crypto enthusiasts of all levels love having a podcast that summarises the week before your morning coffee.
Crypto accessibility issues
Accessibility has always been one of the biggest hurdles of cryptography. Many technologies consider everything to be too complicated, unnecessary, or just scams, even video games with Web3. Some of these views represent misunderstandings at best, and at worst, completely ignorant.
On the back, podcasters talk about quantum resistant blockchains, unlimited transactions per second, or the horrifying surges, barges, purges and splurges of Ethereum.
There is a delicate balance
Podcasters can play a key role in moving blockchain solutions further into the mainstream by overcoming the high knowledge entry requirements we saw previously.
However, there’s a balance because you don’t want to listen to an explanatory podcast that feels like a weekly dictionary of cipher text jargon. The key is to imagine a podcaster in a room with a friend who doesn’t know anything about the code and someone who has already been cloned. Create content that suits both. If jargon is a must, then sometimes this is in this niche, “That’s what we mean when we say this,” you can come a long way to avoid alienating newcomers.
If you want to see a retail flock exchange, non-technical terms like “Wagmi” and “ngmi” should be spelled in place of gatekeeping.
Make it as simple as possible for your audience
Some successful podcasts do an amazing job of providing timestamps on podcast episodes, but this often runs for over an hour. If viewers can quickly understand what is included in the podcast and move to the sections that are most interesting to them, this will only strengthen their engagement and loyalty.
Furthermore, direct mile, analogy, analogy, paraphor, and complete storytelling help you understand the difficult concepts of Glass.
There are so many ways podcasters can help, rather than hinder mainstream adoption of crypto. It is your responsibility to provide clear and concise information so that your audience can make more informed decisions in any field. Why are Cryptographic Podcasts different?
Opinion: Blake Cassidy, CEO of Bamboo.
This article is for general informational purposes and is not intended to be considered legal or investment advice, and should not be done. The views, thoughts and opinions expressed here are the authors alone and do not necessarily reflect or express Cointregraph’s views and opinions.
