Facebook paid creators nearly $3 billion in 2025, a 35% increase from the previous year. From now on, some meta creators will receive compensation in cryptocurrencies.
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Meta: Digital payment retry
Meta has begun rolling out USDC stablecoin payments to some creators in the Philippines and Colombia, marking the company’s return to digital currencies after a misstep several years ago.
Creators who sign up can link their third-party cryptocurrency wallet to Facebook’s payments platform and receive funds directly on the Solana or Polygon blockchains.
This rollout is starting now, but is currently limited to eligible creators in these two countries.
Polygon confirmed the launch on Wednesday, adding that it expects to expand to more than 160 markets soon.
“This will improve the lives of creators,” the blockchain network said, noting faster settlement times and access to dollar-denominated assets as key benefits for users outside the US.
USDC, the stablecoin issued by Circle, ranks as the second largest stablecoin by market value.
As of Thursday, the company had a market capitalization of more than $77 billion, according to DeFiLlama data. Tether’s USDT remains the market leader at just over $189 billion.
The future of marketplace commerce is at Polygon. @Meta has started paying out stablecoins for creators on the Polygon chain.
Users in Colombia and the Philippines will now have access to over 160 markets and fast USDC payments while accessing dollar-denominated assets. pic.twitter.com/hjodzNpuyU
— Polygon | POL (@0xPolygon) April 29, 2026
One catch: Meta doesn’t convert USDC to your local currency. Creators who want cash need to use external exchanges themselves. The company also reserves the right to use alternative payment methods in the event of technical problems.
Large scale and careful deployment
A wide range of creators will be affected by this change. Meta’s platforms, Facebook and Instagram, host influencers, educators, and entertainers who earn money through content posted on the app.
In total, its creator base received nearly $3 billion from Facebook alone last year, according to the company’s data.
Stablecoins are gaining attention across the financial industry. According to the report, European banks and financial institutions are actively selecting infrastructure partners to support stablecoin adoption, indicating that corporate interest in this technology extends far beyond the crypto world.
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Diem’s Ghost
The history of meta and stablecoins is complicated. The company first entered the space in 2019 under the name Libra, which was later rebranded to Diem.
The project has run into a wall of regulatory opposition from central banks and lawmakers who have raised concerns about financial stability, privacy and consumer protection.
In January 2022, the company acknowledged that the project could not move forward and sold the assets to Silvergate Capital Corporation.
This time, Meta is not building its own stablecoin. By using USDC, a digital dollar that is already regulated and widely accepted, the company avoids many of the frictions that sealed Diem’s fate.
Featured images from MetaAI, charts from TradingView
